Contextual Ads

I just read a piece on the discovery of a new element called Administrium. The geek in me, urged me to click on the link and read the text. Go ahead and read it here.

A major research institution recently announced the discovery of the heaviest element yet known to science, tentatively named administratium.

The funny part of this episode is not just the story but the ads below. Scroll all the way to the bottom and see how well we do in contextual ads -probably triggered by the title “element”.

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