Information to Intelligence

Inspired by “The Back of the Napkin” visual thinking model, I was trying to describe what we (are trying to) do, in a single diagram. I came up with this:

information to intelligence

Here are a few questions to think about:

  • How do you find relevant sources of information?
  • How do you track it consistently?
  • How do you filter through the noise and produce useful information streams for different groups in your company?
  • How do you extract useful entities (company names, products, leads, projects, jobs) from this stream?
  • How do you aggregate it, share it with different groups inside and outside the company like colleagues, customers, partners?
  • In short, how do you turn the information torrents into actionable intelligence – Marketing Intelligence, Sales Intelligence, Competitor Intelligence, Industry Intelligence?

We are a building some of these. But I am always interested in finding out what others do.


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