I think these three pictures will tell you a lot. May be enough to start some simple analysis.
1. You decide whether your product is sustaining existing value, evolutionary or revolutionary.
Meta (the story):
1. I first saw these four quadrants from a tech talk by Alex Bruton at Google. I must have seen the video about 2 or 3 times.
2. I noticed a reference to Jacoby and Rodriguez in Alex’s slide. So I googled and found this amazing book on Building Design Strategy edited by Thomas Lockwood and Thomas Walton. I was lucky to find a Kindle edition. I don’t have a Kindle but consume most of those books using my Kindle PC.
I am glad that you can go from watching a video, to getting an image to searching for the topics to reviewing a book and buying a book and blogging in less than 10 minutes. Wonders of technology!