Learnlets: Ethnography – What is it and What is it Good for in Business?

Engage in opportunity discovery.

Some of the fascinating applications of ethnography mentioned:

1. For innovating products and solutions
2. For innovating or improving processes
3. To understand the tacit and explicit practices within a particular workplace
4. To understand all tacit and explicit practices related to a particular role, practice or function
5. Understanding the real vs ideal execution of some role or process of interest
6. Real use of a product or artifact vs how it was designed to be used
7. How quickly or smoothly can someone perform a task with a specific device


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