Innovation Opportunities

Thinking in terms of time and attention will quickly start to change the way you think about products and services, customer behavior, even business models. This is the great frontier for innovation for the next decade, this author believes. Companies that master time and attention innovation will find lots of market traction.

Time-Value Framework (The motivation quadrant) is a great way to think about the value you add to your customers. As the author says, this can impact your pricing and business models. If time is money, how much money will they pay to save enormous amounts of time? Can you successfully demonstrate that?


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