Customer Development Value Path

I am enjoying The Entrepreneur’s Guide to Customer Development (#tegtcd) and once in a while tweet a gem. One of the authors Patrick Vlaskovits, was kind enough  send me a set of diagrams from the book to use in my blog posts. So here is one – Value Path Template.

Context: MVP

Eric Ries’ original definition is “the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”

In the book, the authors talk about intermediate MVPs and final MVP. I have not heard of this concept earlier. Here is a diagram that shows a value path (increasing value to the entrepreneur as they go through MVPs).

4 thoughts on “Customer Development Value Path

  1. Sean,
    Thanks. Any specific reason? Is this simpler? The concept of multiple MVPs each with a specific goal to verify the hypothesis appeals to me. It will be nice to take a mythical product/biz and do a walk through of different approaches for validating the concept.

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