An article about 90 Day Innovation Sprint.
We start with a careful but quick assessment of the industry trends, and develop three to four scenarios which help illuminate the possible future outcomes over a five to seven year period. Based on these scenarios we investigate new customer needs or emerging markets or threats to discover unmet needs using basic ethnography and observational research.
This insight is quickly folded into short, focused idea generation sessions followed immediately by rapid prototyping of the best ideas. In this iterative process the team moves quickly to identify the best concepts that meet the scenarios and customer needs and fleshes out the best prototypes to prepare for presentation.
Even though, this article focuses on BHAG (Big Hairy Audacious Goals), I think the concept of Innovation Sprints has broader applicability.