A trend in one area causes innovations, which in turn drives other trends. Here is a classic example where technology developed in one area ‘consumer devices’ helps in an entirely different area – microscopy.
a growing trend in microscopy is to make smaller and smaller devices, which are useful for everything from new areas of research to detecting tuberculosis in developing countries. These diminutive new devices are made possible in large part by the rapidly falling cost and size of electronics components—a trend that has in turn been driven by the demand for consumer devices.
So how do you find these trends? How do you leverage them to create new trends that benefit your business?