Attributes of Effective Tweets

The mark of an effective tweet, like the mark of any effective pitch, is that it engages recipients and encourages them to take the conversation further – by responding, clicking a link, or sharing the tweet with others.

from Daniel Pink

Here are a few thoughts about Attributes of Effective Tweets:

  1. They have “processing fluency” – easy to digest and remember
  2. They inform, educate and sometimes entertain
  3. They have the power to engage – some times just enough to read and click on the link or favorite it for later reading
  4. They start conversations
  5. They spread easily
  6. They are credible and acknowledge the source
  7. They are targeted towards your community of readers/followers
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